Raising Expectations for Medical Liaisons

Feb 3, 2026 | Pharma

Image Source: ACMA
Written by: Dr. William Soliman, Founder and CEO
On behalf of: Accreditation Council for Medical Affairs

In the last decade, the Medical Science Liaison role has evolved from a scientific messenger to a field based strategist operating in one of the most highly scrutinized environments in healthcare. That evolution is why board certification is moving from optional résumé padding to an enterprise level expectation. The modern MSL is asked to translate data into clinical practice, support evidence generation, navigate payer and health economics conversations, and do it all while staying firmly inside compliance guardrails. As standards rise, companies are looking for a consistent way to validate capability across teams, therapeutic areas, and geographies.

The compliance pressure is not theoretical. Industry guidance continues to emphasize that interactions with healthcare professionals must be ethical, appropriate, and focused on patient benefit, and the updated PhRMA Code that took effect January 1, 2022 underscores how closely these interactions are watched and governed. When expectations are this high, variability in training becomes risk. A company can hire brilliant scientists and still end up with uneven execution in the field if onboarding and professional development are inconsistent. A standardized credential becomes a quality control mechanism, not just an individual achievement.

This is not a brand new debate. As far back as a 2010 survey summarized by the MSL Institute, a majority of respondents did not believe certification was necessary, but even then, the strongest arguments for certification centered on regulatory and compliance training, as well as the growing complexity of the field medical mission. What has changed since that time is the scale and strategic importance of field medical teams, the sophistication of stakeholders, and the consequences of missteps.

Meanwhile, baseline hiring requirements have remained demanding. Major companies commonly list advanced scientific degrees as core qualifications for MSL roles. Yet an advanced degree proves depth in a discipline, not mastery of medical affairs competencies like scientific exchange, insight generation, evidence interpretation, and cross functional partnership. Board certification fills that gap by certifying applied professional competence that is specific to medical affairs work.

This is why the Board Certified Medical Affairs Specialist (BCMAS) is increasingly selected. From the employer perspective, a credential gains value when it is scalable, competency based and demonstrably adopted by the market. 

The Accreditation Council for Medical Affairs (ACMA) is trusted by over 250 pharma, biotech, and healthcare organizations, suggesting broad organizational uptake rather than isolated individual interest. More than 8,000 people have graduated from the ACMA with an average rating of 4.8 for the BCMAS program, which signals both volume and learner satisfaction at a level that makes the credential practical for workforce wide upskilling. 

Ultimately, the move toward board certification reflects a simple reality. Medical affairs professionals are now expected to operate with measurable excellence, not informal apprenticeship. Companies want a repeatable standard that reduces risk, accelerates readiness, and elevates credibility with stakeholders. BCMAS is the certification of choice because it aligns to that enterprise need: a structured competency framework, a formal assessment, and visible adoption across industry.

    References:

    1.     PhRMA. Code on Interactions with Health Care Professionals. Updated Code effective January 1, 2022.

    2.     MSL Institute. Certification for the Medical Science Liaison: An Idea Whose Time Has Come or Not.

    3.     Sanofi. Medical Science Liaison job posting showing advanced degree expectations. ExploreHealthCareers.

    4.     ACMA Life Sciences. BCMAS program page stating trusted by 250 plus organizations. MedicalAffairsSpecialist.org.

    Articles that may be of interest

    GSK Makes $2.2 Billion Bid for RAPT Therapeutics

    GSK Makes $2.2 Billion Bid for RAPT Therapeutics

    GSK has agreed to acquire US biotech company RAPT Therapeutics in a deal valued at approximately 2.2 billion US dollars, strengthening its position in immunology and signalling a major push into the emerging food allergy treatment market. The acquisition centres on...

    read more

    Articles that may be of interest

    GSK Makes $2.2 Billion Bid for RAPT Therapeutics

    GSK Makes $2.2 Billion Bid for RAPT Therapeutics

    GSK has agreed to acquire US biotech company RAPT Therapeutics in a deal valued at approximately 2.2 billion US dollars, strengthening its position in immunology and signalling a major push into the emerging food allergy treatment market. The acquisition centres on...

    read more